BTS and UN celebrate 4 years of the “Love Myself” Campaign

Korean Superstar band Bangtan Boys aka BTS and UN have raised $3.6 million and generated millions of tweets during four years of their ‘Love Yourself’ campaign to fight violence, abuse, and bullying and promote self-esteem in young people, the agency announced on Wednesday. UNICEF says the “Love Myself” initiative sparked nearly 5 million tweets and over 50 million likes, retweets, replies, and comments on Twitter alone.

BTS and UN spread the message of the campaign “Love Myself” through means including social media hashtags, merchandise, the South Korean band’s 2018-2019 “Love Yourself” world tour, and a 2019 video for the children’s agency, called UNICEF, encouraging people to “choose kindness.” 

“We started LOVE MYSELF as a way to reach young people and help improve their lives and rights”, said BTS, in a press release. “During the process, we also strove to ‘LOVE MYSELF’ ourselves, and we as a team and as individuals grew as well. We hope that many people felt how the love received from others can become the power that allows them to love themselves”, they added.

“The groundbreaking way in which BTS has helped spark a positive message with its ARMY is simply unmatched and incredibly invaluable,” UNICEF Executive Director Henrietta Fore said in a statement.

All of the money raised by the ‘Love Myself’ campaign will go toward UNICEF’s work to stop the violence.

BTS also thanked the army that shows so much love and support to the campaign and helped to spread such a noble campaign so that no more children may need to suffer the violence. 

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